BEEM seeks to reshape the world of light bulbs through innovative combinations of pure form and latest LED Technology. Sonder was approached and asked to create a film about their breakthrough product SMILE, which is a groundbreaking LED bulb. There was so much detail that had to be covered we decided to make it as an animation.


    Client : Beem
    Production Studio : Sonder Studios
    Director : Simon Fong Wah
    Producer: Simon Fong Wah
    Animator : Mike Parks